Look Out Google, Here Comes Kevin Federline
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Written By Kate Zimmermann | March 20, 2007 | Share This
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After his debut on YouTube with Nationwide’s “life comes at you fast” commercial, Kevin Federline is evidently extending his online prowess to search. No, really though - at Searchwithkevin.com, fans have the opportunity to win Federline goods (and dates) by using his branded search engine.
Recent winners are displayed prominently on the sidebar, alongside a clock that counts the seconds to the next winning search. The site’s directions on How to Win encourage users to “make searchwithkevin.com your primary search engine” and “tell all your friends”. Searchwithkevin.com is the brain child of PRODEGE, ” the first socially-conscious search engine.” Originally a search portal that used search to raise money for non-profit organizations, PRODEGE recently expanded their offerings to include fan contests within celebrity-branded sites. They’ve built custom engines for Wynonna Judd, the Coachella Festival and Meat Loaf, among others.
Threadwatch questions, “does creating a novelty or branded search portal make it more accessible/desirable to any segments of the population? Ultimately the people want the best results…” Okay, I’m pretty sure K-fed isn’t going to make an enormous dent in Google’s market share, but as a promotional vehicle for Federline’s album, it’s a novel idea. I find it especially interesting that Federline’s search engine is powered by Yahoo - is this something Yahoo will include in their future “Brand Universe“?
Topics: Search: Innovations, Search: News, Search: Vertical, Yahoo! |
Here’s hoping they have rehab clinics, the Department of Social Services and Wahl hair trimmers as the sponsored links.