Search News: Yahoo Shopping Flops with King of Pop
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Written By James Song | July 2, 2009 | Share This
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Unless you were living in an undersea cave, you know that “King of Pop” Michael Jackson passed away last week. As has been reported, websites around the world were affected when the story broke around 4:30pm EST. Visitors per minute to new websites worldwide increased 30% and social networking sites such as Twitter experienced network lag and outages due to the thousands of users simultaneously trying to update their status. The phrase “Michael Jackson died” became the highest search query on Google that day, which was so overwhelmed by the query volume that they initially thought they were experiencing a network attack.
This made me wonder about the impact of current events search queries on search marketing campaigns. On Thursday evening I searched ‘Michael Jackson died” on Google and saw a paid search ad in 1st position for Yahoo Shopping:
Topics: Google, SEM: Bid Management, SEM: Keyword Generation, SEM: Paid Search, Search: How-To, Search: News, Yahoo! | No Comments »
5 Questions: Collecta CEO Gerry Campbell
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Written By Noah Mallin | June 29, 2009 | Share This
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Collecta, a new real-time search engine, went live in beta on June 18th.They intro themselves on their homepage by saying “The web is alive with real-time information. So why search a stale archive? Collecta monitors the update streams of news sites, popular blogs and social media, and Flickr, so we can show you results as they happen.” This is ambitious stuff at a time when real-time is the buzzword in both search and social media circles.
To find out more about Collecta I asked their CEO, Gerry Campbell, to answer our patented 5 Questions. Campbell has a great blog, LuckyRobot.com where he admits to getting “…fired up about making new things.” He’s had a rich and varied background across information media companies like Reuters and AOL and has also been an active investor and advisor to a range of startups.
So what does Gerry Campbell have to say about Collecta and real-time search? Read on…
Topics: 5 questions, Google, Search: Innovations, Search: News, Social Media, Technology | 1 Comment »
Search News: Google Adds More Match Types to Play With – How Not To Get Burned
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Written By Vicky Fudali | June 25, 2009 | Share This
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As you optimize your campaigns and check your settings in AdWords, some new options may seem to have appeared on your screen. Don’t worry, you’re not seeing things. Google has recently made two match type enhancements available to help you manage your campaigns even more efficiently – Broad (session based) and Automatic Matching. Please note these enhancements do not replace the traditional big four match types when setting up campaigns – Broad, Phrase, Exact, and Negative. These new enhancements should be seen as being more for analysis and campaign improvement. Read on to see how these match type enhancements can assist advertisers in campaign management.
Topics: Google, Google: AdWords, SEM: Paid Search, Search: How-To | 1 Comment »
OMMA Social New York: Twitter X 4
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Written By Noah Mallin | June 24, 2009 | Share This
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I spent most of yesterday at the OMMA Social conference here in New York with my colleague, Reprise Media Marketing Director Anthony Iaffaldano. We both came away impressed by the consistently interesting panels and the tasty almond crusted chicken for lunch. Rather than cycle through all the highlights (which you can see on my Twitter stream or at the #ommasocial stream) I wanted to focus specifically on a panel that touches on the ubiquity of the aforementioned social media platform.
Meet The Corporate Twitters, it must be said, was ingeniously designed to highlight actual Tweeters from 4 companies, each of whom take different approaches to the service based on the different goals they had in mind. Together they made a strong argument for Twitter as a jack of all trades, but be warned. Without a strategy or goal in mind, it’s hard to derive meaningful results from the Twitter experience.
Topics: Social Media, Twitter | No Comments »
RepriseMe: Number 27 - Stephen DeAngelis - Media Analyst
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Written By Reprise Media | June 19, 2009 | Share This
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Your eyes do not deceive you - this is indeed our 27th installment of RepriseMe, our glimpse into the psyches of the men and women who are the wide lapels on the too-tight polyester disco shirt that is Reprise Media. Speaking of disco shirts, our profile today is on Steve DeAngelis. He holds a special place in my secret scrapbook simply for giving me the thumbs-up when I commandeered the DJ booth at a company drunkfest outing and kicked “Patty Lee” by Les Savy Fav through the bar soundsystem.
What else gets the Steve seal of approval? Read on…
Topics: RepriseMe | No Comments »
Search Innovations: The Branding Value of a Search Impression
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Written By Emil Panzarino | June 17, 2009 | Share This
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What is the branding value of a search impression? While most search folks are trampling over and pushing aside impression data to get to the almighty click and conversion data, I ponder the question: Is there a significant branding importance associated with a search text impression?
When we think of branding within Internet marketing, we typically think of Page Takeovers, Interstitials, Page Skins, and a variety of other intimidating sounding nomenclatures.
In fact, some industry-ers scoff at the notion that search (or any text ad) could have any significant value when it comes to branding or awareness. And because the cost of impression is on a per click basis, some search planners /agencies have gone as far as removing impression data from client reporting altogether.
Topics: Advertising: Online, Google, Media Convergence, SEM: Paid Search, Search: How-To, Search: Innovations | No Comments »
Social Media and Publishing: Revolutions Online and Offline
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Written By Noah Mallin | June 15, 2009 | Share This
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When Iran had their most recent popular revolution in 1979, people around the world had no 24 hour news source to convey what was happening. CNN would be launched the following year by Ted Turner so coverage was limited to shows like ABC’s Nightline (which was created in response to the hostage crisis which grew out of the uprising) and the regularly scheduled network new programs, as well as the daily newspapers like The New York Times and newsweeklies like Time magazine. The Internet? A gleam in Al Gore’s eye.
Topics: Advertising: Online, Blogging, ECommerce, Publishing, Social Media, Twitter | 3 Comments »
RepriseMe: Number 26 - Sara Wiezorek - Manager, Business Development
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Written By Reprise Media | June 12, 2009 | Share This
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Welcome to Number 26 in our continuing series profiling the men and women who put the extra coat of shellac on the woodworking class project that is Reprise Media. Today we have Sara Wiezorek who, like James T. Kirk is from Iowa. Sara was one of the first people I met at Reprise Media - in fact she rents me my desk and chair.
While I feel that I’ve done my bit for healthy living by climbing up the subway stairs every day Sara climbs actual mountains. Most mountain climbing folk will tell you that they do it because the mountain “is there,” but when I asked Sara her mountain scaling motivation she simply said “Because I don’t like it’s face.” What else gets Sara motivated? Read on…
Topics: Reprise Media, RepriseMe | 1 Comment »
Social Media: How Can I Infect You with My Virus if you’re Not Even Here?
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Written By Noah Mallin | June 10, 2009 | Share This
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Typhoid Mary (not to be confused with Mustang Sally) was a turn-of-the-century cook who managed to spread illness and death over a period of many years simply by making meals for lots of people. Oh yeah, and her aversion to hand-washing helped. So when clients ask about Viral Videos, it’s helpful to remember Typhoid Mary who, after all, was a very successful virus spreader. There were 3 conditions that allowed her to be so prolific:
1) Constant repeated contact with sizable groups of people
2) Her role as a food source for these people
3) The unhindered presence of the Typhus infection
In social media, there is a tendency to dwell on the food without paying attention to the infection or the people. Or, to put it another way, serving up a piping hot video won’t get you anywhere if there aren’t people there to watch it (waiting for the meal as it were) or the presence of that wonderful germ of an idea or a hook that makes them want to spread it around.
Topics: Search: Video, Social Media, YouTube | 1 Comment »
Search How-To: Marketers Need to Understand Google’s Share Of Voice (SOV) Reports
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Written By Stephen DeAngelis | June 9, 2009 | Share This
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Last year Google introduced Impression Share reports to their list of reporting options, giving AdWords users greater insight into the performance of their Search campaigns. Fully understood, these reports can be invaluable in calculating projections, measuring the impact of offline advertising on online campaigns, as well as in day to day optimizations.
Currently, Google offers four types of Impression Share reports: Impression Share, Lost IS (Budget), Lost IS (Rank), and Exact Match IS. Here’s a breakdown of each report:
Topics: Google: AdWords, SEM: Ad Creative, SEM: Paid Search, Search: How-To, Web Analytics | No Comments »