Ken Lay Gets an AdSense Campaign
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Written By Reprise Media | January 11, 2005 | Share This
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AdWords can sell a product, create brand buzz and now act as publicist and defense attorney. Well, if you’ve got the bucks to spend, that is.
We don’t think that’ll be a problem from Ken Lay, former Enron CEO and now full-time pariah. He’s spending around 5-12 cents a pop in a paid search campaign designed […]
AdWords can sell a product, create brand buzz and now act as publicist and defense attorney. Well, if you’ve got the bucks to spend, that is.
We don’t think that’ll be a problem from Ken Lay, former Enron CEO and now full-time pariah. He’s spending around 5-12 cents a pop in a paid search campaign designed to defend his good name.
Do a search on terms like ‘Enron scandal’, ‘Ken Lay’, or even his wife’s name, ‘Mary Flood’ and you’ll see a sponsored link for KenLayInfo.com, a site containing a highly sanitized set of content that includes video, interviews and opinion pieces all supporting the Ken Lay as Good Guy premise. No word on whether these guys have gotten riled up about trademarks yet.
While we’re not buying it, using a search campaign as a way to do damage control is an interesting phenomenon, and we’re likely to see more of this in the future.
John Battelle has commentary and The Houston Chronicle has the full story.
Topics: Advertising: Contextual, Advertising: Distribution |