Omniture’s New Bid Management Tool
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Written By Reprise Media | January 20, 2005 | Share This
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It usually amounts to around 2%, but what a difference 2% can make. That’s the average number of visitors who make the leap from keyword-based advertising to an actual conversion.
Web analytics provider Omniture today unveiled a tool designed to hone in on that 2% and help marketers boost performance from their search engine marketing campaigns.
ClickZ […]
It usually amounts to around 2%, but what a difference 2% can make. That’s the average number of visitors who make the leap from keyword-based advertising to an actual conversion.
Web analytics provider Omniture today unveiled a tool designed to hone in on that 2% and help marketers boost performance from their search engine marketing campaigns.
It’s called Search Engine Manager and uses data from Omniture’s SiteCatalyst product. The product will work on all search engines and pricing hasn’t been released yet, though we’re guessing it won’t come cheap.
Topics: Advertising: Distribution, SEM: Bid Management, SEM: Firms, SEM: Paid Search, Web Analytics |
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