Yahoo! Lives Up to Wall Street Expectations
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Written By Reprise Media | January 19, 2005 | Share This
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Yesterday Yahoo! reported fourth-quarter and 2004 earnings that surpassed Wall Street expectations, citing strong sales in fee-based advertising as well as the increasing number of traditional advertisers shifting marketing dollars to the Internet.
Revenues shot up 54% from a year ago to $785 million. CEO Terry Semel acknowledged, “Yahoo! has obviously had a phenomenal year.” […]
Yesterday Yahoo! reported fourth-quarter and 2004 earnings that surpassed Wall Street expectations, citing strong sales in fee-based advertising as well as the increasing number of traditional advertisers shifting marketing dollars to the Internet.
Revenues shot up 54% from a year ago to $785 million. CEO Terry Semel acknowledged, “Yahoo! has obviously had a phenomenal year.” Yea, sounds like it.
The New York Times has more.
Peter Eavis of The Street has the counterpoint on why these golden days won’t last.
Topics: Advertising: Behavioral, Advertising: Contextual, Advertising: Distribution, Search: Innovations |
A good summary on David Jackson’s outstanding Internet Stock Blog:http://www.internetstockblog.com/2005/01/yahoo_the_searc.html