Gmail Growing at Hotmail’s Expense
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Written By Reprise Media | February 16, 2005 | Share This
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According to email services from Return Path, consumers who used their change of address tools were nearly
twice as likely to switch to Gmail from Hotmail than from Yahoo!.
The search (and associated servies) wars continue to heat up. Gmail is apparently cutting into Microsoft’s email revenues a this point. Once Microsoft launches its own
pay-per-click […]
According to email services from Return Path, consumers who used their change of address tools were nearly
twice as likely to switch to Gmail from Hotmail than from Yahoo!.
The search (and associated servies) wars continue to heat up. Gmail is apparently cutting into Microsoft’s email revenues a this point. Once Microsoft launches its own
pay-per-click engine later this year, it will obviously have a huge impact on Overture’s distribution and Yahoo’s overall earnings.
And once again, all of the innovation will make the consumer the ultimate winner.
Topics: Advertising: Distribution, Search: Innovations |