Louis, Louis, We Gotta Go (To Court)
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Written By Reprise Media | February 8, 2005 | Share This
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The Parisian District Court has ruled Google’s policy of allowing competitors to run ads triggered by Louis Vuitton’s trademark terms to be the online equivalent of a Chinatown bag - i.e., counterfeiting, unfair competition, misleading advertising and all that good stuff.
Google’s gotta pay Louis Vuitton $250,000 and stop showing ads for Vuitton’s competitors when users […]
The Parisian District Court has ruled Google’s policy of allowing competitors to run ads triggered by Louis Vuitton’s trademark terms to be the online equivalent of a Chinatown bag - i.e., counterfeiting, unfair competition, misleading advertising and all that good stuff.
Google’s gotta pay Louis Vuitton $250,000 and stop showing ads for Vuitton’s competitors when users key in the company’s name. Google spokeswoman Myriam Boubil said the company is, “Studying the ruling” (i.e., deciding whether or not to appeal).
Even though they’ve gotten away relatively unscathed on their home turf, international crackdowns like this could mean a more hardline approach further down the road.
GoYaMi has the story.
Topics: Advertising: Distribution, SEM: Keyword Generation, Search: Innovations |
Gimme a break. What DON’T the French complain about? Hey GOOOGLE- thanks so much for the ads! I bought one of those little bags that kind of look like a Vuitton, except mine has little puppies pooping on paper instead of the unreadable V or G or whatever that thing is on those bags! Now cry about THAT, you whiners. Oops! I meant "you Fashionable whiners!"
Additional coverage on NPR:http://www.npr.org/templates/story/story.php?storyId=4490233