New York Times Buys About.com
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Written By Reprise Media | February 17, 2005 | Share This
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Looks like the New York Times is ready to step up its advertising base and run with the big guys.
The New York Times Company has announced it will be buying About.com from Primedia for $410 million in cash.
Read the short version on Reuters or the longer version on the New York Times corporate site.
About.com attracts […]
Looks like the New York Times is ready to step up its advertising base and run with the big guys.
The New York Times Company has announced it will be buying About.com from Primedia for $410 million in cash.
Read the short version on Reuters or the longer version on the New York Times corporate site.
About.com attracts approximately 22 million unique visitors a month, and this will be a great opportunity for the Times to increase their cost-per-click advertising business as well as impression-based display ads. Over $80 million in tax deductions from the purchase isn’t too shabby, either.
Topics: Advertising: Distribution, Investment, M&A |