Searchers Seek Out Multiple Engines
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Written By Reprise Media | February 28, 2005 | Share This
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A study by Nielsen/NetRatings confirmed what many of the analysts were saying this morning at SES - searchers are using more than one engine to get the information they need.
Not surprisingly, Google users are the most loyal, with 58% turning to an additional engine, followed by 70% of MSN users and 71% of Yahoo […]
A study by Nielsen/NetRatings confirmed what many of the analysts were saying this morning at SES - searchers are using more than one engine to get the information they need.
Not surprisingly, Google users are the most loyal, with 58% turning to an additional engine, followed by 70% of MSN users and 71% of Yahoo users.
The study also took a look at volume (the amount of queries for external information on a particular site), where Google again reigns supreme. Google leads the pack with close to 50% of all searches, Yahoo is at 21%, MSN Search 13%. Altogether, the top three make up over 80 percent of all Web searches.
Numbers like these are great for Google, but also
Read the rest on BetaNews and check out some stats on Yahoo!.
Topics: Advertising: Distribution, SEM: Paid Search, Search: Innovations |