A Yahoo! Version of AdSense on Blogs?
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Written By Reprise Media | March 4, 2005 | Share This
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Is Yahoo quietly testing a contextual advertising program for blogs and small publishers, grooming a rival for Google Adsense? The Online Marketing Blog points to a story on Waxy.org that suggests this may be the case.
Contextual ads were spotted in the blog of Ken Rudman, a product manager at Overture. The Javascript underlying the ad […]
Is Yahoo quietly testing a contextual advertising program for blogs and small publishers, grooming a rival for Google Adsense? The Online Marketing Blog points to a story on Waxy.org that suggests this may be the case.
Contextual ads were spotted in the blog of Ken Rudman, a product manager at Overture. The Javascript underlying the ad IFrame is hosted on Overture’s server and the doman name refers to “ypn” - which could be an acronym of some sort for the ad program.
It’s still in the speculative stages, but there’s some interesting discussion going on in the comments section.
Topics: Advertising: Contextual, Advertising: Distribution, Search: Innovations |