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Beauty Brands Get Gorgeous Results from Online Ads
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Written By Reprise Media | March 4, 2005 | Share This
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Beauty brands may be the ones who benefit most from Internet ad campaigns, according to a new study by Dynamic Logic which took a look at online advertising efforts across a variety of consumer packaged goods (CPGs), including health, consumables, personal care items and household goods.
Read the article in AdWeek now and get a more in-depth analysis from Dynamic Logic here.
The study suggests 3 potential beauty secrets of this category’s success:
- Consumers are more open-minded to experimenting with beauty rather than other products, such as health - i.e., you may try a new eyeshadow before a new vitamin.
- Beauty ads are, well…prettier than other products, meaning the creative is often more appealing to consumers.
- Low consideration - beauty (and many CPGs in general) have lower price points and usually require less forethought before purchase - i.e., a lot less planning goes into buying lipstick than a car.
Topics: Advertising: Behavioral, Advertising: Contextual, Advertising: Distribution |
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