MSN Market Share Up 1.4%
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Written By Reprise Media | March 29, 2005 | Share This
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The marketing blitz launched by MSN last February appears to have done little when it comes to improving the firm’s search market share.
Two months and 150 million dollars later, the Nielsen/NetRatings group has MSN’s market share up only 1.4%, from 12.8% to 14.2% over the previous month. Research firm comScore is showing no change in […]
The marketing blitz launched by MSN last February appears to have done little when it comes to improving the firm’s search market share.
Two months and 150 million dollars later, the Nielsen/NetRatings group has MSN’s market share up only 1.4%, from 12.8% to 14.2% over the previous month. Research firm comScore is showing no change in market share among any of the three top engines.
Search Engine Journal has more.
Obviously, $150 million for a 1.4% hike is not as impressive as Mr. Gates would like. It’s getting more and more difficult to win user loyalty, and simply bombarding them with marketing messages is not going to help. As Greg Sterling says in Search Engine Journal, “MSN has to deliver a qualitatively better search experience, which it currently does not, before it can expect to see the needle legitimately move.”
Topics: Microsoft |
I could be wrong, but if that 1.4% share equates to real dollars, they’re looking at 1.4% of a $100B market? Even if it’s half of that, isn’t it good business sense to spend $150M for an ad campaign that returns $700M? However, does anybody honestly believe they were expecting massive market share shift? Without notable innovation, this campaign just made people more aware of another search engine that’s exactly like all the others. What’s going push a juggernaut like MSN into the lead? The answer certainly isn’t better keyword search.