Search Eye Tracking Study - Brought to you By the Letter F
|
Written By Reprise Media | March 8, 2005 | Share This
|
|
The eyes have it, and most of them like to hang out near the top of a search results page. That’s the finding of a new study by search marketing firms Enquiro and Did-it, which adds hard evidence to the popular view that top-ranking results get the most attention from users.
Dana Todd of SiteLab mentioned […]
The eyes have it, and most of them like to hang out near the top of a search results page. That’s the finding of a new study by search marketing firms Enquiro and Did-it, which adds hard evidence to the popular view that top-ranking results get the most attention from users.
Dana Todd of SiteLab mentioned the study last week at SES, and today there’s an article on Search Engine Watch that goes into more depth.
Two interesting findings:
1. Most people look at search results in an “F” shaped pattern, looking vertically along the left side of results for things like relevant words, brands, etc. and then branching out to the right.
2. A “golden triangle” (screenshot left) exists at the top of result pages, going across the top natural search result and angling back to the left down to the lowest above the fold result (usually the 3rd or 4th position on the page).
More proof that paid listings alone won’t cut it, and that optimizing for organic ranking is as important as ever.
Topics: SEM: Paid Search, SEO, Search: Innovations |
“There’s a low pressure storm system moving into the algorithmic listings as the cold air is pushed out towards the paid listings.”