TiVo Testing Ads During Fast Fowarding
|
Written By Reprise Media | March 31, 2005 | Share This
|
|
In addition to indulging the obsessive compulsive-like need for control our modern technology has made the norm, one of best things about TiVo is its ability to largely insulate ourselves from commercial messaging.
And like any good thing, it’s about to come to an end.
The Motley Fool has the scoop on the new ads TiVo’s testing […]
In addition to indulging the obsessive compulsive-like need for control our modern technology has made the norm, one of best things about TiVo is its ability to largely insulate ourselves from commercial messaging.
And like any good thing, it’s about to come to an end.
The Motley Fool has the scoop on the new ads TiVo’s testing that will appear as you’re fast forwarding through commercials.
Here’s some quick facts:
- The ads will take up approximately 25% of the viewing space and will only be seen on the Series2 version.
- TiVo is working with just one advertiser for now, a movie studio.
- If viewers press the thumbs-up or select button during the half second the ad is shown, they’ll be redirected to a menu with more info on the product.
Some are going to say that this is harmful to TiVo’s value proposition of “commercial free TV.” Of course this is a rather narrow point of view, and one that ignores the enormous potential of its subscriber base (3 million and growing) as a market for targeted advertising.
“Our goal is in no way to interfere with the TiVo experience,” says TiVo spokesman David Shane.” Also, to make lots and lots of money.
This brings to mind that very funny article in the WSJ a few years back that provided help for those whose TiVos think they’re gay. A bumper crop of copycats followed, including help for those whose TiVos think they’re straight.
Whatever side of the fence their consumers are on, it’s going to be up to TiVo to make sure they’re delivering highly relevant, highly targeted ads if they want to get a piece of the close to $70 billion spent on TV advertising last year.
Topics: Advertising: Distribution |