Going Google AdWords Pro? Just Say No
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Written By Reprise Media | April 6, 2005 | Share This
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What’s in a name? Not much, according to the growing number of Google AdWords users who are opting out of the much-hyped Google Advertising Professionals program launched late last year.
Search Engine Roundtable points to a SEW forum posting by Mikkel deMib Svendsen that offers a good reason not to go pro.
According to Svendsen, Google made […]
What’s in a name? Not much, according to the growing number of Google AdWords users who are opting out of the much-hyped Google Advertising Professionals program launched late last year.
Search Engine Roundtable points to a SEW forum posting by Mikkel deMib Svendsen that offers a good reason not to go pro.
According to Svendsen, Google made an attempt to intervene after his colleague signed on a large client, saying he was not equipped to handle the business. In other words, Google said ‘We’re going to take your client’s business from you.’ Svendsen’s colleague obviously wasn’t pleased, and went into the system and created a new account. No one gives him any hassle this time, which begs the question: Why take a test if it only makes you an easy mark in the eyes of Google?
This sounds like nothing more than an attempt by a search engine to cut out the intermediary, doing both clients and the SEMs they work with a great disservice.
Topics: SEM: Firms |