Is Google Shying Away from Syndication?
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Written By Reprise Media | April 6, 2005 | Share This
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Google’s greatest enemy isn’t Bill Gates. It isn’t France, and it’s not Yahoo!
According to this article by Steve Rubel, the search network’s biggest foe may very well be feeds.
While Yahoo! and MSN have both been riding shotgun on the RSS Bandwagon, Google’s held back with uncharacteristic reserve. Is this the same company that holds innovation […]
Google’s greatest enemy isn’t Bill Gates. It isn’t France, and it’s not Yahoo!
According to this article by Steve Rubel, the search network’s biggest foe may very well be feeds.
While Yahoo! and MSN have both been riding shotgun on the RSS Bandwagon, Google’s held back with uncharacteristic reserve. Is this the same company that holds innovation high on their list of corporate values?
What Rubel calls the “aha” moment comes when you take a look at the way Google views syndication in comparison to the mindsets of its competitors. Unlike Yahoo! and MSN, Google is all about attracting consumers, getting their AdWords dime, and then hustling them out the door. Syndication feeds are used to drive users to rather than from a site, thus Google’s hesitation to do anything that might interfere with that revenue model.
Rubel goes on to say the following:
Feeds may be Google’s greatest enemy. If Google did offer feeds that connected users with the information they are looking for from the Web they would miss the opportunity to advertise to them.
Like Rubel, we’re sure Google has already got a handle on a fix (contextual ads in feeds, perhaps?). They’re just taking their sweet time about it…
Topics: Advertising: Distribution |