Priceline Adds New Search Options, Downplays Name-Your-Own-Price Schtick
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Written By Reprise Media | April 12, 2005 | Share This
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If you can’t innovate, imitate. Priceline’s got the hang of it with this week’s launch of a retooled Priceline.com, which now lets consumers search for airline tickets, hotel reservations, and rental cars in addition to name-your-own price tickets.
DM News has the story.
The move puts the company on equal footing to compete with Expedia, Orbitz, and […]
If you can’t innovate, imitate. Priceline’s got the hang of it with this week’s launch of a retooled Priceline.com, which now lets consumers search for airline tickets, hotel reservations, and rental cars in addition to name-your-own price tickets.
DM News has the story.
The move puts the company on equal footing to compete with Expedia, Orbitz, and others in what’s one of the most competitive verticals in search.
The move is a smart one - airfares are dropping and not as many people are willing to put up with unknown itineraries in exchange for a slightly lower fares. When Priceline added airline ticket search last year they saw their full-year gross travel bookings go up over 50%. They’re surely hoping to capitalize on and extend this success.
In addition to a new ad campaign that brings back an old favorite, Priceline will be downplaying the “Name Your Own Price” aspect of its messaging. Read the story in USA Today.
Kinda reminds us of Blockbuster changing their tune on a key offering, though they were all but forced into it.
Topics: Search: Vertical |