PubSub CEO Speaks
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Written By Reprise Media | May 4, 2005 | Share This
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In the 80’s, ‘What’s your email address’ was the closing question of early adopters at the end of a business exchange. In the 90’s it became ‘What’s your website?’ Now, the question that’s on every geek’s lips is ‘What’s your feed?’
That’s according to Salim Ismail, CEO of PubSub.com, a matching service that scans millions of […]
In the 80’s, ‘What’s your email address’ was the closing question of early adopters at the end of a business exchange. In the 90’s it became ‘What’s your website?’ Now, the question that’s on every geek’s lips is ‘What’s your feed?’
That’s according to Salim Ismail, CEO of PubSub.com, a matching service that scans millions of data sources on your behalf and notifies you whenever a match is made. You tell it exactly what you’re looking for, and PubSub scours over 10 million blogs, 50,000 newsgroups and all SEC filings, instantly updating you whenever your key terms appear.
Ismail gave a great demo at yesterday’s Blogging Goes Mainstream event, outlining the tool’s functions and its potential impact on the PR industry.
Some quick highlights:
- Another tool. Big whoop: Not so fast. In addition to ego searches and reputation tracking, you can also use it track content to its source and get alerts to material events - everything from earthquakes to IPOs to whether or not Wacko Jacko goes to jail.
- Who should use it: If you’re a college student doing a study on Impressionist painters, this is not the tool for you. Designed with scalability in mind, it doesn’t hold on to information and is designed to help users capture new information as it rolls out.
- Hidden vs. Visible web: Ismail had a cool chart that looked a bit like Anderson’s Long Tail turned on its side, with businesses missing out on the new information that has high value over its lifetime. Figuring out how to tap into this information is the rub.
I’m going to try adding a few business searches (our company name, the blog name, etc.) as well as a few personal searches (my freelance blog, my name, star-crush-that-shall-remain-nameless, etc.) and see how this one works out.
Topics: Search: Innovations |