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Most Popular Daypart for Online Shopping
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Written By Reprise Media | June 29, 2005 | Share This
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Online marketers might be interested to know that from 1:00 to 6:00 p.m. is the most popular daypart for online shoppers who’ve made 12 or more purchases during the past year. This is according to data released by The Media Audit, a research firm specializing in audience surveys.
“Online shoppers generally get started at 8 a.m. and keep shopping until 10 p.m. with just a slight slowdown around the lunch hour,” said Bob Jordan, president of International Demographics, Inc.
This is line with other research we’ve seen both in the US and abroad that shows most folks whipping out the Mastercard during work hours. Download the rest of the report here.
Topics: ECommerce |
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