Priceline & Orbitz Ink Deal + The Smell of Shatner in the Morning
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Written By Reprise Media | July 1, 2005 | Share This
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Priceline.com announced yesterday an exclusive partnership with Orbitz.com, a move which brings together two of the most recognized names in online travel.
Under the agreement, Priceline will be Orbitz’s exclusive partner for opaque travel services (those which don’t reveal itinerary information until after the purchase decision has been made) effective January 1st of next year. The agreement also allows Orbitz to establish more direct relationships with hotel chains and properties. The press release is here.
This is a big deal between two big names, and shares of Priceline are up. No word on what Shatner has to say about all this, but rumor on the street is that the company spokesman smells like sausage and ranch dressing.
Topics: Investment, M&A |