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Written By Reprise Media | July 5, 2005 | Share This
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Bad news travels faster than good, particularly when it’s something as fear-inducing as click fraud. Maybe that’s why the reports of Google actually winning a click fraud case have been so low profile.
The company won a $75,000 judgment back in May against former AdSense customer Auctions Expert International on charges that the firm “artificially and/or fraudulently” generated clicks on the Google ads appearing on its site. Google alleges Auctions Expert spent up to $50,000 paying dozens of people to click on the ads.
In related news, Amazon is the target of a suit by adult content provider Perfect 10 over claims that the company’s A9 search engine is displaying copyrighted material in its results. Perfect 10 says that Amazon is causing the firm diminished revenue by allowing images (for which it charges around $25 per month) to appear in its index for free.
On another Amazon-related note, the NY Times has an interesting piece on DVDs that sell for a $1 or less called Attack of the $1 DVDs. I have to admit I recently picked one of these up as an impulse purchase at the Dollar Store - The Boy in the Plastic Bubble starring a young John Travolta. Good stuff.
I’m wondering what this will mean for DVD marketers like Amazon and Netflix, considering these increasingly available titles cost less than an online rental and far less than the shipping and handling of a regular DVD? Lucky for them, the article gives several good reasons why they need not worry.
Topics: Legal Issues |