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Yahoo’s Brand Juggernaut
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Written By Reprise Media | July 26, 2005 | Share This
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With their less-than-dynamic corporate image and yawn-inspiring CEO, Yahoo may be Jan to Google’s Marcia, but they’ve got one area where they really shine - building advertisers’ brands. If they could only get the press to pay any attention.
An article in Fortune magazine hopes to get the ball rolling in that direction. Author Fred Vogelstein explains why Yahoo is quietly emerging as one of the most powerful players in this space and one that’s poised to grab the biggest share of brand advertiser dollars.
Two major reasons why:
- The market is ready.There’s been a big shift in the way advertisers think about branding online. A recent Forrester survey has 63% of respondents viewing online advertising as “equal to or better than” TV & print when it comes to brand-building.
- Yahoo is ready. Yahoo is positioned to deliver huge value for branded advertisers. Its registered users make up one of the largest online clienteles, one that is the most engaged as judged by page views. In contrast, Google has only recently started building a registered user base with gMail, MyGoogle, etc.
More on the John Battelle blog.
Topics: Yahoo! |
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