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Buying Branded Keywords - Is it Worth It?
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Written By Reprise Media | August 4, 2005 | Share This
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Reprise Media’s own Anthony Iaffaldano is the author of an article appearing in today’s edition of MediaPost Search Insider, titled Why Buy the Ads If You’re Getting the Clicks for Free?
In it Iaffaldano tells marketers why it’s important to purchase and manage branded terms and warns of the missed opportunities may result if they fail to do so.
The ability to target messaging; realize short-term gains from time-sensitive promotions; and the chance to control the conversation between your company and publisher sites are among the key points covered.
Read the full article here.
Topics: SEM: Paid Search |
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