Gee, Your Brand Sounds Terrific
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Written By Reprise Media | August 30, 2005 | Share This
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Unless they’re directly tied to the music industry or purchasing radio time, few businesses have had to worry about how their brand comes off over audio. Until now.
Corporate branding for podcasts is the latest wrinkle in the online branding game, with a number of new firms developing audio logos, theme songs and interstitial segments for established businesses such as The New England Journal of Medicine and the Baseball Network.
MarketingSherpa has a two-part series that takes a look at what’s involved in the audio branding process. Part One serves as an intro and gives some background on the newly-minted industry. Part Two is more of a ‘how-to’ and gives 10 must-ask questions for when you’re developing your own audio identity.
Business Blog Consulting has more coverage.
Topics: Uncategorized |