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Arab World Slow on the Uptake of Online Ads
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Written By Reprise Media | September 8, 2005 | Share This
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Interesting article from Reuters today on why online advertising isn’t taking off in the Arab world.
Spending on online advertising in Arab countries remains will total around $10 million in 2005, a very small fraction compared to the $2.3 billion total expected to be spent on TV and newspapers ads during the same period.
As one Dubai seller said:
“Big multinational firms still do not properly recognize the Internet as a medium for advertising in the Arab world.”
A small online population and ad agency resistance are cited as the chief factors holding online ads back.
Read the rest of the article here.
Topics: Advertising: Distribution |
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