Reporting on Consumer Reports
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Written By Reprise Media | September 22, 2005 | Share This
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The Content Matters blog is quite lovely and if you haven’t ever read through it you should do so now. Blogger Barry Graubart is behind it, he’s the EVP & Chief Marketing Officer for a company called Leadership Directories.
Graubart’s got a series going right now called “The 50 Content Companies that Matter.” He recently did a great piece on Consumer Reports, read it here.
A few choice quotes:
“While community-based rating sites such as Trip Advisor, Amazon, eBags and others are valuable, they are also subject to manipulation …With Consumer Reports, you get the benefit of ratings backed by a well-defined (and clearly communicated) methodology.”
and this:
“Of Consumer Reports’ online subscribers, roughly 25% are existing print subscribers, meaning that 75% of their online audience are subscribers they would not otherwise reach…Consumer Reports has done an effective job of bridging the gap between the demographics of their traditional subscribers and their new online subscribers.”
On a related note, check out these amazing shots from the Consumer Reports Testing Labs Vintage Photo Gallery.
Topics: Media Convergence |