Where Will The Crowd Lead Your Business?
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Written By Reprise Media | September 21, 2005 | Share This
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Listening to your customers is good, right?
What if your customer was the same guy who said the iPod was “lame” and would never catch on? (this was actually said - check out this circa October 2001 post on Slashdot)
The impact of listening to (and not listening to) users in the product development process is the subject of a great post by Ken Norton, VP of Products at JotSpot titled User triangulation: how to listen to customers.
He breaks down product audiences into several distinct sets: Influential Observers, Leading Adopters, Middle Adopters and Late Adopters and gives behavior patterns and marketing implications of each.
It’s a very compelling, educational and (most important of all) lively read. Check it out. Now.
Why are you still here?…
Topics: Media Convergence |
It sounds like these labels were borrowed from Malcolm Gladwell’s The Tipping Point.
Henry Ford once said “If I asked our customers what they wanted, they’d say faster horses.”