A New Wrinkle in User Data: Shopping While Intoxicated
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Written By Reprise Media | October 31, 2005 | Share This
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Gender, age, geographic location, income - as an online retailer you’ve taken into account every possible variable when it comes to understanding what drives your audience.
Well here’s news: You haven’t.
A new study finds that whether or not your site’s visitors are drunk may have an influence on what and how much they buy.
A recent study by GfK NOP reveals that a growing number of Brits are shopping while intoxicated. Here’s a quote:
“This makes web customers very hard to predict without detailed and specific insight, especially as what they say they will do is often not what actually happens. Retailers should consider how this impacts web-shopping decision-making and tailor new online facilities, features and services accordingly.”
Up to you to determine whether this story is real or the more mischievous part of a Halloween trick-or-treat but either way it’s pretty entertaining.
Topics: ECommerce |