Fighting Gets You Nowhere, Kids
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Written By Reprise Media | October 26, 2005 | Share This
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So the rumors were that the new iTunes phone was going to a disappointment. And when it finally arrived a lot of folks agreed as much.
Wired News takes a look at what went wrong with the release of the Motorola ROKR and the series of misjudgments that resulted from in-fighting among cell carriers, record labels, handset makers and Apple itself.
Here’s a quote:
“If music phones are the biggest threat Apple has faced since Windows, September’s dual product introduction showed two quite different responses to that challenge. The nano is the innovative response - an iPod so small, so powerful, so cool you might not care about a music phone. The ROKR is the cynical response: Here, you can have your music phone, but what you’ll get is so uninspiring you’ll wonder why you ever wanted one.”
Read the rest in the ambitiously titled Battle for the Soul of a MP3 Phone.
Topics: Technology |