Google As Ad Agency in NY Times
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Written By Reprise Media | October 31, 2005 | Share This
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Forget one ring to rule them all, one agency to rule them all is the new thing.
A piece in this weekend’s New York Times predicts a future where a single agency will dominate every form of advertising from print to TV to online and beyond. That agency? Google.
Read the article here.
Some quick quotes:
Google VP of worldwide sales and field operations Omid Kordestani:
“A lot of the world’s content is not accessible today and thus it is not easily monetizable today. We will figure out how to get more and more content and find the right way to put ads on it.”
Google VP of ad sales Tim Armstrong:
“Most retailers only advertise 5 percent of their products. We can let them advertise all of them.”
Reprise Media managing partner Josh Stylman being his usual effervescent self:
“Google is very opaque and bizarre to deal with.”
Please note that Josh went on to say that Google has been more responsive in the past few months.
Other coverage in this post on PaidContent.org and this piece by John Battelle.
Related: SearchViews covers John Battelle & Omid Kordestani at Web 2.0.
Topics: Media Convergence |