How to Optimize Press Release Distribution Online
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Written By Reprise Media | October 25, 2005 | Share This
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The internet has made it possible to D.I.Y. just about anything, whether it’s brewing your own beer or performing self-surgery (ouch).
One of the more practical aspects of this movement has been the ability of the average business owner to act as his or her own PR agent.
To that end, Lee Odden of Top Rank Results provides some helpful tips and resources (most of them free) that will help you get the word out. The strategies he promotes are varied and include everything from traditional wired services to blog search engines and RSS. He also has some sound ideas on how to get noticed:
Here’s an excerpt:
“Keep in mind, that journalists receive an abundance of emailed press releases every day. Discouraged by the deluge of press release spam and by the sheer volume of poorly written email pitches by PR interns and recent college grads, many journalists, freelance writers and prominent bloggers are keen to search for news stories and sources in other ways. A smart strategy for getting press coverage is to help journalists pull themselves to you by making sure you have relevant visibility in the places where they are looking.”
Read the rest of the article now.
Topics: Publishing |