Cyber Monday Bubble Bursts
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Written By Reprise Media | November 29, 2005 | Share This
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Business Week Online has an article describing how Cyber Monday did not perform as well as expected.
From the article:
“Cyber Monday isn’t nearly the biggest online shopping or spending day of the year. It ranks only as the 12th-biggest day historically.”
The biggest spending day so far was Tuesday, November 22nd, three days before Black Friday. Furthermore, e-tailers are expecting the season’s top spending day to come much later - somewhere between December 5th and 15th.
The idea of Cyber Monday was recently coined by the folks at Shop.org, an association for online retailers just days before the organization put up a press release on Nov. 21 to promote online shopping (covered here in SearchViews).
Although Cyber Monday did not perform as expected, a Google search for the term “cyber Monday” will yield as many as 779,000 results - not too shabby for the retail buzz machine.
With that in mind, advertisers shouldn’t feel upset if Cyber Monday’s sales figures didn’t live up to their expectations as the term has driven a lot of hype and smart e-tailers will be able to advantage of that by ramping up for the high sales days to come.
Topics: ECommerce |
We also need to blame the FTC anf FBI for over embellishing the reality of Identity Theft, which makes people a little more hesitant to use credit cards online. In fact it is said that huge lobbying efforts have been put forth by large retailers to continue the facade and scare tactics of Identity Theft thru Senators and Congressmen demanding more to be done in the way of public education and warnings. This is an attack from big retailers against the online only sellers. Check it out yourself. Some here in DC say that the lobbyists are out in full-force at the gay bars getting their word out about Identity Theft. It seems to me that the FTC is a complete fraud in that regard although some might say that indeed they are only warning people. But the problem is not near as dire as the FTC or FBI says. Perhaps they are merely trying to save face after so many recent flops. 911, SPAM, sex scandals, indictments, failure to get budgets in on time and bad cases making them look inept? Can anyone verify all this information which seems to be common knowledge here in DC?
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