Seeing Red at The Shopping Cart & King Kong Promo Blitz
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Written By Reprise Media | November 15, 2005 | Share This
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They may be spending, but don’t think they’re happy about it. A recent survey of online shoppers found that 9 out of 10 encounter problems while conducting transactions online.
The study, by internet market research firm Harris Interactive says that even though over 80% of shoppers are willing to put up with lower levels of customer service online, one in three consumers would flee to a competitor if they came across a problem. The most common problems cited were error messages (40%), and poor navigation (37%).
Read the rest of the survey here.
On a related note, prepare to fill up your cart with monkey merchandise this Christmas. If the King Kong movie product blitz is anything like what critics are predicting, you really won’t have a choice. See the scary stats here. (link via Waxy.org)
Getting even less related, archaeologists have recently discovered what they believe to be the remains of a giagantic prehistoric ape.
Topics: ECommerce |