Newsweek Serves SEO to the Masses
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Written By Reprise Media | December 12, 2005 | Share This
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A new article in Newsweek titled Hotwiring Your Search Engine takes a look at what it calls the “obscure procedure” of search engine optimization, presenting a few retailer case studies and outlining the difference between black hat and white hat SEO.
Here’s an excerpt:
“If search-engine rankings are supposed to represent a kind of democracy-a reflection of what Internet users collectively think is most useful-then search-engine optimizers like Fishkin are the Web’s lobbyists. High-priced and in some cases slyly unethical, SEOs try to manipulate the unpaid search results that help users navigate the Internet. Their goal is to boost their clients” (and in some cases their own) sites to the top of unpaid search-engine rankings-even if their true popularity doesn’t warrant that elevated status.”
Tons of fun discussion on this piece in Slashdot, where they’re using monikers ranging from “Socrates” to “scum” to describe SEOs.
Topics: SEO |