One Last Look Back At The Year in Search

Twas the night before the Holiday Party,

And all the offices were locked tight.

Agencies and search engines

Were ready to party the next night.

Alone in her cubicle, space heater by her side,

Sat one industry blogger, with nothing to hide.

Keystrokes are flying, the year she’s reflecting,

From IPO announcements to the last convention.

With Google announcing their public offering,

Stocks selling for $113 were a bargain.

Gmail became the Internet “in” thing,

And Keyhole was acquired for satellite imaging.

Google for books and videos without limit.

See the Numa Numa video of a kid lip syncing in it.

CPC’s are on the rise - no kidding!

Thanks to Google’s Quality Based Bidding.

Some updates to brands to become more familiar:

Miva was FindWhat, Yahoo! was Overture.

Now there’s the move for the next Search Engine King

Creatively named Yahoo! Search Marketing.

Onwards Tier I’s, On Google and Yahoo!

And all of a sudden, there were more than two.

Microsoft announced MSN Search.

A new choice for advertisers was now unearthed.

The launch of MSN was not without flaw.

Quickly as they came, quicker was the withdraw.

Other engines caught up to industry trends,

Jeeves gets paid search and AOL more new friends.

Our blogger proofed her latest entry without fail,

And opened up Outlook for one last mass email.

“Happy Holidays to the industry-wishing much success,

Here’s to revolutionizing Search in 2006.”