SEM Holiday Wish List - Dalia Mitra, Sales Coordinator
|
Written By Reprise Media | December 15, 2005 | Share This
|
|
[The following is part of the SearchViews Holiday Wish List with An SEM Twist series. Enjoy!]
As a recent graduate who’s starting her career in Sales at an SEM, I sometimes wish I had the ability to publish a full page ad on the front page of all major newspapers informing my prospects of this still relatively unknown field.
I’m saying this because SEM seems to be mostly a mystery to the everyday man (or woman) on the street. I’ve grown accustomed to the slightly suspicious stare I am given upon uttering the words, “I work in search engine marketing”. Assumptions range between banner advertisements, annoying pop-up ads and the infamous SPAM emails everyone adores receiving.
Many of the people I talk to are skeptical about stepping onto new, unfamiliar territory - a world based on CPCs, KWs, SEO. All those acronyms can be quite intimidating when you don’t know the in’s and out’s of what you’re dealing with.
SEM is unlike any other traditional marketing or advertising. It deals with an ever-evolving market and you’ve got to keep pace with the tools and technologies. If you don’t, you may be lost among your competitors on page five or six of the sponsored links or (gasp!) buried even further down in the organic results.
Selling your business and services is always a challenge and even more so when you’re working in an industry such as SEM. I wish someone would just tell people we’re out here in a very big, high-impact way.
Maybe a search engine should take out a huge billboard ad in Times Square announcing that search engine marketing is mighty important (I nominate Google - they’ve got the money) and only then businesses will realize that they better get on band wagon before it’s too late.
Topics: SEM: Paid Search |