Microsoft Debuts New Ad Technologies
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Written By Reprise Media | January 13, 2006 | Share This
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Weird science is afoot at Microsoft. Today the company debuted its AdCenter Incubation Lab, giving the public a look at some of the 40 ad delivery prototypes its been working on over the last year as part of an AdCenter Demo Fest at its headquarters in Redmond.
One of the most interesting projects underway is a video ad system which automatically detects the appearance of products in a TV show or commercial and serves up relevant ads accordingly. Viewers can click on the image to view more information about the product and find out how to purchase.
More in this story in the Seattle Post-Intelligencer and this piece in CNET News.
On a related note, have you ever thought about how Microsoft Geek-in-Charge Bill Gates will be remembered in history? An essay in Ars Technica takes a look at why Mr. Gates may one day be more known for his charitable contributions than his influence on tech. Read it now.
Topics: Microsoft |