“R” is for Reports
|
Written By Reprise Media | January 9, 2006 | Share This
|
|
Several interesting reports in the news today.
The first is put out by SEMPO in conjunction with Radar Research, LLC and Intellisurvey. “The State of Search Engine Marketing 2005″ is a comprehensive survey of the search engine marketing industry - the companies, the technologies and the trends. Among the findings is the fact that the majority of SEM dollars (around 83%) are still going to paid placement; little new SEM funding is created by companies in-house - most of it gets shifted over from other budgets; and that SEM spending as a whole for 2005 is up 44% over last year’s number. Download the full report here.
The next report is by Forrester Research and focuses on users and search engine loyalty. “Search Loyalty is Hard to Find” shows almost half of search engine users regularly relying on multiple engines to answer their queries, something search marketers need to be aware of as they develop their selling strategies. Business and multimedia content are the areas where most users find their primary engine lacking, making them more likely to look to other engines to get their results. Read the rest here in this story in Internet Retailer.
The third study is by Citigroup and takes a look at the usability of popular shopping sites, factoring in site traits such as ease of checkout, merchandising and visual appeal. Amazon, American Eagle, Talbots and Banana Republic are among the highest-ranked, with Costco Wholesale Corp, CompUSA, Hot Topic and Kohl’s earning low marks for frustrating consumer experiences. Read more on the report here in Yahoo News.
Topics: Technology |