They Build Excitement (With a Little Help from Google)
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Written By Reprise Media | January 27, 2006 | Share This
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A new car commercial from GM touts the frills and furbelows of the latest edition Pontiac and then calls upon consumers to “Don’t take our word for it. Google ‘Pontiac.’”
The direct association of a major brand with that of a search engine as part the consumer information-seeking process has many in the media world talking.
The Search Engine Watch Blog calls it another example of “Google the verb in action” while tech pundit John Battelle says competitor Toyota should consider launching a keyword bidding war.
View the complete 30 second commercial here and read more about Google’s advertising efforts in a broader context here in BusinessWeek.
By the way, the author of this post would like you to know that her very first car was a Pontiac, an 88′ Sunbird just like this, only more beat up and red. Read more about this and other questionably cool cars on MyCarSucks.com.
Topics: Media Convergence |