Friday Search Blend
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Written By Reprise Media | February 24, 2006 | Share This
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Can you smell the weekend brewing? We’re spilling the beans on some cool news from the Big 3 engines.
You may feel a little spike Starting Monday, MSN will begin ramping up the number of adCenter ads served on their search results by 70 percent, with a corresponding decrease in Yahoo! Search Marketing traffic (which will still make up the bulk of MSN’s ad output). An adCenter rep announced the news in an email this afternoon that was picked up by Search Engine Roundtable. Although the email advises that the increase may be spread over several days, advertisers doing business with both adCenter and Yahoo!should begin feeling the effects as early as Tuesday.
The Search Engine Watch Blog has commentary from an MSN rep, who says, “Increasing adCenter traffic is one of the most common requests we’ve heard from our pilot users in the community so we’re excited to share this news.” Pilot users are advised that the shift “may” affect their budgets (no kiddin’) so they should keep an eye on adCenter spending next week to make sure it doesn’t go orbital.
One small step Speaking of orbital, you can now look at footage of the first moon landing online. Threadwatch notes a partnership today between Google Video and the National Archives to make historic US Government films available for free. Plans to expand their current offerings may be in the works, but right now users can watch old NASA clips, World War II newsreels and vintage 1930s documentaries about the creation of the National Park system.
In the press release, National Archivist Allen Weinstein touts the deal as “an important step for the National Archives to achieve its goal of becoming an archive without walls…Our new strategic plan emphasizes the importance of providing access to records anytime, anywhere.” It’s definitely an interesting selection; you can watch a film of a Spanish gypsy dancer from 1894 (the Archive’s oldest) or even a 1975 film about the search for aliens featuring an uncomfortably close shot of Orson Welles’ extra-terrestrial bearded noggin.
You like our well-integrated search marketing campaign, you really, really like it! First incentivized search, and now this: Yahoo! has gotten itself into the accolades business, according to Direct. On Wednesday they awarded their first “Search Light” award - should we nickname them the “Searchies?” - to California firm RPA Interactive in recognition of their internet ad campaign for the Honda Element SUV. They beat out such tough competition as the “Love the Double” ads for Chase credit cards and Miller Brewing’s “Beer Run” spots. As for us, we’re amused by the trophy - an enormous spotlight emblazoned with Yahoo!’s logo that the “Pimp My Ride” guys cooked up - good luck lugging that thing back to Cali, RPA.
Searchviews housekeeping notice We’re going to be blogging from the 2006 Search Engine Strategies conference Monday through Thursday next week, so look for our close-up coverage of Barry Diller’s keynote and several of the sessions…we may even try out some “live blogging” (wireless connection permitting). Don’t worry, we’ll also keep on top of any search news that may happen in the world outside. We’ll see some of you there!
Topics: Search: News |