Oops! AdCenter Derails in Certain Browsers
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Written By Reprise Media | March 7, 2006 | Share This
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MSN was gracious enough to allow anyone to sign up for adCenter beta yesterday, and what thanks did they get? Complaints, complaints, complaints. Just because it isn’t compatible with Firefox. Or Safari. Or, uh, Internet Explorer 7.
Danny Sullivan lent a sympathetic ear to his readers at Search Engine Watch over the Firefox snafus. Sullivan had reported previously that he couldn’t get Firefox to work with adCenter, but reader Paul Hosltein alerted him to a potentially more devastating problem: if adCenter merchants use the product’s conversion tracking scripts, Firefox websurfers are presented with a security pop-up window saying that the page is pretending to be “r.microsoft.com”. So, don’t track your adCenter conversion rates if you don’t want 10 percent of your potential customers to think you’re a cloaked spammer con artist.
Loren Baker’s Search Engine Journal readers are also up in arms. Mac user Brent Franson pointed out that since Microsoft stopped offering Internet Explorer 6 for macs at the end of January, he’s out of options unless he wants to buy a PC just to use adCenter…to put it mildly, an unlikely eventuality. “The adCenter is not compatible with Safari or Firefox…only IE 6 or above,” he writes.
IE 6 ‘or above?’ Not so fast. SEJ readers also reported that trying to use Internet Explorer 7 beta with adCenter produced an “incompatible web browser error.” Well, we suppose that’s to be expected when you try out one beta product with another one, even if both products are from the same company. So what does MSN support have to say? “Use IE 6 as a browser.” Okay, fine for the PC users, but what about adCenter merchants’ Firefox customers? “Tell them to switch to IE6 because it’s completely compatible with MSN ad center.” Nice to know something is.
Topics: Advertising: Online |


I had showstopper problems on adCenter with adding keywords to a campaign in IE 6 - and I blogged about it.
Everytime I check out MSN - i.e. the search results are supposedly revamped, or they have some new thing that proves they now “Get It”, it becomes more obvious that they don’t.