MSNBC.com, EMI Dive Into Ad-supported Mobile Video
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Written By Reprise Media | April 5, 2006 | Share This
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If the old TV advertising model - free programs sponsored by commercials - is going to work on handheld devices, we’ll probably start to get an idea pretty soon. MSNBC.com and British music label EMI (of Beatles fame) are both going to try distributing video content over mobile networks packaged with TV-style advertising.
MSNBC.com’s repertoire will consist of news articles, slideshows and video “from a variety of sources,” says ClickZ, and will be backed by both banner-like display ads and 15 second ‘pre-roll’ ads that’ll play before users see the news. The service’s Action Engine platform is compatible with Windows Mobile, Java and (eventually) BREW-enabled gadgets. In the future any advertiser will be able to sign on, but during the three-month beta test, Windows Mobile will be the exclusive sponsor. Says MSNBC.com’s Dan Mucha:
“We don’t pretend to have the answer to what’s the killer way to advertise on mobile…Right now we’re going with these banners and pre-roll to see how it works. We’re going to get feedback. It’s very possible we’re going to go with a different set of ad products.”
EMI’s trial run, in partnership with mobile advertising firm Rhythm NewMedia, will feature “highly targeted” TV-esque ads, according to the press release. Users will be able to choose a from a variety of entertainment options using an Electronic Program Guide (EPG), including sports, news, and music videos - and all of the latter will feature EMI artists through the end of the trial this fall.
Topics: Wireless & Mobile |