Tuesday Google March: Related Links, Marissa Mayer spricht Deutsch
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Written By Reprise Media | April 4, 2006 | Share This
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Hmm…a new product launch, an executive interviewed…must be Tuesday! Google news marches on:
Google Labs Experiments with Related Links If you’ve got a web page oozing with content and you’ve been looking for a way to “make your site even more useful to your visitors by providing them with links to information they are interested in,” Google has a way. Google Related Links is a little search box a publisher can embed on their site that analyzes a page’s content and provides “searches, pages and news” contextually related to that content.
So what does a body get for giving Google more search traffic? “…Fresh, dynamic and interesting content links.” Yes, well, what about dough? “Not at this time.” Although Loren baker predicts that you’ll hear some buzz from “SEO rumor mills” about Related Links’ positive effect on the way Google ranks a site, it’s way too soon for any concrete proof. As for novelty, it might be a new thing for Google, but more than a few have drawn comparisons to Yahoo’s Y!Q beta product, which has been out for awhile. For more, uh, related links, Danny Sullivan has a great write-up and Threadwatch has a decidedly skeptical take.
“In der Zukunft wird Google noch mehr über Sie wissen” That’s the headline from German magazine Galore’s interview with Google Search Products & User Experience VP Marissa Mayer, reproduced in Spiegel. We don’t speak German, so let’s have Freetranslation.com take a crack at it: “In the future, Google will know yet more over you.” …On second thought, let’s take a gander at Philipp Lenssen’s English summation. Mayer talks about why Google is number one (relevant results), the public distractions of Google’s “satellite” products (”Nobody ever writes about how we constantly improve our ranking system!”) and her job interview: “Craig Silverstein asked her for 3 things that she dislikes about Google… but she only came up with 2.” You’re hired!
In all seriousness, Mayer said that Silverstein could name 1,000 things that could have been better about Google, and now she’s “like him, able to find lots of things that can be improved.” Mayer takes some time out from contemplating Google’s drawbacks to comment on the competition, specifically Ask.com’s recently praised ‘zoom’ feature, which advises users on ways to narrow or expand search results. “Do you want to know what I really think of this? It’s interesting, but not really useful.” I guess we can rule out seeing ‘Ga-zoom-gle’ anytime soon, then.
Topics: Google |