NBC Peacock a Wise Owl: New Online Strategy
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Written By Reprise Media | May 18, 2006 | Share This
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On the small screen NBC’s ratings continue to slide, as much as 14 percent this season alone.
The big picture, however, tells a much different story.
The broadcast giant has big plans in the works for the upcoming 2006-2007 season, many of them have to do with moving its media online and innovating its offerings.
A quote from NBC CEO Jeff Zucker in a recent article in the New York Times:
“We [NBC] have put a ton of thought and a ton of effort into the digital world. We want to be your digital partner.”
Zucker also said that the network has “more than 100 ideas, ready to go.”
Blogcritics.org has an excellent roundup of all the new online fare as well as a high-level view of each. Check it out now.
The DotComedy.com sounds interesting, considering I’m such a fan of Comedy Central.
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Topics: Media Convergence |