Burn! FeedBurner Consumes Blogbeat
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Written By Reprise Media | July 17, 2006 | Share This
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We read it on TechCrunch: RSS feed management outfit FeedBurner bought out Blogbeat, a blog analytics start-up, for an undisclosed sum; the terms of the deal are not even “whispered in hushed tones among those in the know,” according to a playful FAQ FeedBurner prepared (if you’re into a more sober account, there’s always the press release).
At the moment, FeedBurner can only give you information about your RSS feed; taking on Blogbeat’s analytics would turn it into a one stop shop for webmasters already using FeedBurner. They would still have the option of using an alternative analytics service, but the Blogbeat technology will be there for the using.
FeedBurner hopes to be done incorporating Blogbeat’s know-how into its current offerings sometime during Q4 of this year. In the meantime, Blogbeat will still keep chugging, but they won’t take on any new customers. FeedBurner, which is free, plans to refund existing Blogbeat-ers once the changeover is finished.
At least one question is left only partly answered by the press release and FAQ: “What happens to the Blogbeat staff?” Founder Jeff Turner jumps to FeedBurner as Lead Engineer, Web Analytics, it says, but uh…the staff? The FAQ features a cartoon of a newspaper depicting green aliens running from flying saucers; it bears the headline, “FeedBurner Invasion! Planet Blogbeat acquired by FeedBurner Overlords.” We shudder to think…
Topics: RSS |
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