Monday Links - “Objection!” Edition
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Written By Reprise Media | July 24, 2006 | Share This
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Although a judge has given preliminary approval to a class-action click fraud settlement between Google and its advertisers, not everyone is happy with divvying up just 60 million bucks in advertising credit. A two-day hearing starts today in which the court will hear the substance of 51 objections to the settlement, says the AP. We’ll keep you posted on the final judgement. In the meantime? Links:
Bezooooos iiiiin spaaaaaace Jeff Bezos is most famous as founder and CEO of Amazon.com, but it’s one of his extra-curricular hobbies that’s getting a lot of attention these days. Through a company called Blue Origin, Bezos wants to build a launch site in Texas that would serve as a base for the development of private space flights. Says the AP, an environmental study submitted to the FAA details some of the plans, including information about the prospective space ship itself, which would take off and land vertically. Start saving your cash now, space enthusiasts: Blue Origin could be sending up weekly flights as early as 2010.
But will he apologize for the piles of free coasters? Charlie Rose chatted up erstwhile AOL man Steve Case for a show that aired Friday, and the ex-CEO said he was “sorry” for the merger with Time Warner, reports Reuters. You know, the one that erased 200 million smackers and put a lead anchor around the companies’ collective neck that they’re still struggling to shake off? Well, his bad. Still, he believed it was “a good idea.” Aww, let’s give him a do-over, for old time’s sake!
Not such a ‘Desperate’ move after all In the Spring, ABC tested out free online streaming versions of some of its more popular offerings, with a single sponsor advertising on each show. How’d it do? Jeff Jarvis previews an AdAge article (check tomorrow) that says viewers remembered 87 percent of the streaming ads, versus about 24 percent for traditional television (think that has something to do with fewer sponsors per program?). Those numbers mean the network will bring the streaming shows back again in the fall. Now, if we could only get them to quit trying to mess with our DVRs…
We thought the ‘use Google’ approach only worked if you were a Google employee Philipp Lenssen links to the blog of Damien Mulley, who provides step-by-step instructions for under-socialized nerds to “get a girl and get laid” using nothing but Google (and Google services like Maps, Alerts and Orkut…Orkut?!). A pleasing sample of dry Irish wit…we hope.
Topics: Click Fraud, Google, Legal Issues |