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Afternoon Garden Party: Social Updates from Del.icio.us, PreFound, and Digg

Written By Reprise Media | August 18, 2006 | Share This |

social garden party.jpg

With pince-nez and cucumber sandwiches at the ready, we’re set to gas about the latest buzz from the social scene:

Half the fun? Remembering where the dots go Yahoo!’s social bookmarking property, del.icio.us, is decked out in some new finery today, says Loren Baker. In a move that seems pretty ‘no duh’ after the fact - it really took them this long? - the site will now serve Yahoo! Search Marketing ads on its search results (though not in other parts of the site). That’s not all - the front page of del.icio.us features a new “hotlist” of stories, each with its own thumbnail preview that lets you know what you’re getting into before you click on the link.

Social search: now rappin’ at ya prefound baldy.JPG Like Lex Luthor with a southern drawl. That’s how we’d describe Baldy, PreFound.com’s chatty new animated mascot. Search noobs can check in with Baldy by clicking on the little eggheaded icons dispersed throughout the site; a window pops up, and Baldy - PreFound CEO Steve Mansfield meets Max Headroom - dispenses info about the site’s features. We don’t know how he’ll go over, but ever since Jeeves left Ask, we’ve felt that search needed a new shorn-headed icon. Baldy’s first task: explain the Social Search Equalizer, a new PreFound tool that uses customizable category sliders (like the graphic equalizers on your home stereo) to refine searches according to a users’ interests.

It’s like a manicure in here today Del.icio.us isn’t the only tagging site fiddling around with thumbnails. Philipp Lenssen says that Digg now sports thumbnail previews for links to video content hosted by YouTube and Google Video. We have to say, we like it; sometimes the descriptions from Diggers can be a little too brief.

Topics: Social Media |

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