Faced! MSN Seals Whirlwind Facebook Deal
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Written By Reprise Media | August 23, 2006 | Share This
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Google-MySpace? Old News. Today, student-centric social net Facebook and Microsoft announced an exclusive advertising deal that went down fast - real fast. Over-the-weekend fast, according to ClickZ, as the parties reportedly sat down for the first time only last Thursday.
“Why drag this out?” asked Facebook Marketing Director Melanie Deitch.
The love-at-first pitch deal promises to be a sweet one for MSN. Although not as huge as MySpace, lots of folks think Facebook’s more exclusive clientele is a source of better-converting traffic. This fall, MSN will take over Facebook’s banner-ad duties, running display ads that were hitherto handled in-house. Later, Facebook will run sponsored text link ads for the first time, served up by MSN’s adCenter platform.
The deal, a big win for MSN (which some observers say comes at Google’s expense), caps off a fairly eventful week for Facebook. Last week they let loose their API for developers to take a crack at, and yesterday they introduced a new “notes” feature that adds blog-like functionality to users’ profiles - check TechCrunch’s coverage for more.
Topics: Social Media |