In MySpace Search Derby, Google’s in the Winner’s Circle
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Written By Reprise Media | August 9, 2006 | Share This
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Back in May, MySpace was looking for a search suitor, chatting up Google, MSN and possibly Yahoo! Is it any wonder that Google was the engine to land the multi-year, 900 million dollar deal with MySpace parent Fox Interactive Media?
Through part of 2010, says PaidContent, Google will be the sole provider of search functions and contextual ads (via AdSense) on most FIM sites, excluding Foxsports.com (which has an existing deal with MSN), Fox’s cable and broadcast sites, mobile, and video. Everything else goes. MySpace, with all its traffic and ‘it’ status, rates as the crown jewel, but Google will also provide its services to such FIM properties as gaming site IGN and movie review aggregator RottenTomatoes.com.
In return, Google guarantees a minimum payment of those 900 million clams over the next 3 years, 9 months, contingent upon FIM reaching certain traffic goals and “other commitments,” according to the press release. We stress the term minimum; Google could end up shelling out much more if FIM delivers traffic in a big way.
Big G “will also have a right of first refusal on display advertising sold through third parties on Fox Interactive Media’s network.”
For more, check out Danny Sullivan’s quick take and PaidContent’s continuing, detailed coverage.
Topics: Google |