OMMA Recap & Recent Search News
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Written By Kate Zimmermann | September 28, 2006 | Share This
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In case you missed it, Reprise Media spent the first half of the week at OMMA, the Online Media, Marketing & Advertising Conference. Here are some of the sessions I had the chance to attend:
> Creative That Makes Friends With Social Networks
> Rules of Engagement: How Brands Join Conversations
> Search Budget Trending: The New Balance of Organic vs. Paid
> Measurement Online: Facts, Fiction and Future Work
> Beyond Response: How Search Builds Brands
Considering the audience that OMMA targets, I thought the conference was suprisingly small. There were only a handful of vendors, none of which were from major search engines, who came with much less of the usual advertising bravado that accompanies Search Engine Strategies. With frequently over-filled rooms, it seemed like OMMA was unprepared for the turn-out.
Nevertheless, they had decent coffee and a few decent speakers. Major brand representatives were buzzing about the “engagement” of social media, but strangely enough, most of them seemed to know more about social networks than search. Blogs, viral video, and contextual advertising were hot topics, with fairly interesting discussion surrounding the measurement of new media. My only real complaints were that the conference Internet connection was miserable, and they didn’t provide lunch for the press (boo!). Otherwise, the conference was enjoyable and informative.
In the meantime, while we were gone…
- Facebook opened to the extended public, just in time to hear that Myspace may be worth an estimated $15 billion. Though Facebook’s move was met with criticism, its hard to ignore the $$ potential of lifting restrictions to access.
- FeedVertiser is a new service from Text Link Ads that lets publishers monetize their RSS feeds. So far, it’s gotten great reviews from several notable bloggers.
- Limewire is suing the Recording Industry Association of America for “colluding to create a monopoly of digital music.” The file-sharing company claims that the RIAA has artificially inflated licensing fees of digital music “for the specific purpose of eliminating decentralized peer-to-peer file sharing.”
- Ebay is rumored to soon put its Chinese operations up for sale.
- Webshots relaunched on Wednesday with a redesigned site and intentions to start allowing video content. The new service will face tough competition, especially since comCast announced that Myspace is the new number one video viewing site.
- Incisive Media, owner of Search Engine Watch and Search Engine Strategies, was sold to Apex Partners for $375 million. See more discussion on the sale at Webmaster World
That about wraps up the first half of the week - and now I’m ready for another cup of coffee.
Topics: Conferences & Events, Featured Item, Search: News |